Keep calm? Nope Hurry hurry!

“Nature does not hurry, yet everything is accomplished.”.... lao Tzu

Patience is virtue and we don't have time to be virtuous anymore. Sadly we live in the new age of technology and we want everything NOW. Gone are the lazy lunches with friends, or waiting for a letter from the lover. The romance with everything which we used to relate ourselves in this world,  seems to have vanished. There is a wave of hurry which seems to be the new age mantra. Hurry or be left behind. 

Where did we go wrong with this? Human's have vivid imagination and its this imagination which creates stories for us to tell and live our lives. The romance of life was to keep these stories in books, or tell over a coffee or a campfire. Our vivid imagination could twist and turn the stories and folklore were formed. Now everything is available on the search engine and the imagination has been taken over by logic therefore we have dry untold 30 seconds of fame stories. I don't know how many of these stories which i read online will ever be remembered. I also don't know if there will be any folklore which will be told in 22nd century.

Some where in a rush to reach where? we have forgotten to tell stories. I hear a lot of marketing and brand people talking about stories of their product, or relating an incident with their product to relive the stories which we have forgotten. So now our vivid imagination which used to be part of our personal life has taken shape in 21st century as a brand communication idea. We hear every where " The art of story telling". How many remember these stories? There are workshops to teach people how to tell a story. Really!! have we lost touch with our imagination to this extent?

Budweiser on other hand from Whats up to Best buds has always created emotional stories. One of the best story till date i like is the Budweiser Puppy Commercial - Super bowl 2014 & 2015  small puppy and his friendship with the horse on a ranch. There is a story of friendship and love which is so beautiful. Somewhere the art of story telling lives. They have taken no social issue, just a plain story of friendship.

We hurry to make everything happen, but stories take time to build and once a story is formed, then it needs time to be understood, twisted and turned to become a great story to be told from person to person. But then who has this time anymore. Wake up call at 6am to start a day. Its a rushed day we go through, to meet our needs? I don't know why we rush through our day. But then there are so many things we all do, without knowing why we are doing it.

I admire people who take cooking as an art. The dedication, time required to cook a gourmet meal is simply amazing. But we have taken the romance out of cooking too, by creating 10 minute and canned food to give similar gourmet experience in less time.

Its funny on race track, no one seems to be in a hurry. Thats one sports where its fast racing which means one should be in super hurry. But the driver is in full control, drives the car fast but then the victory lap is done not in a hurry but to bask in the claps and roar of the crowd. One place, where the pit stop is timed with precision, people are fast but meticulous. Formula 1, the fastest race track is in control and in no hurry other than to have an amazing race.

We all have measured breaths to live. Our endeavour to hurry everything, is so we live more?  I always thought when one increases the speed, the heart beat increases and with that breathing increases. So in this hurry of living our life to the fullest, are we short changing ourselves, while we believe that it is for better quality of life?  As i have said before, i don't know the answers but the possibility of this being true is not for the search engine to tell you, but your heart to tell you. 

In this hurry, Are you living the life you want to?