There are thousands and thousands of people out there leading lives of quite, screaming desperation, where they work long, hard hours at jobs they hate to enable them to buy things they don't need to impress people they don't like... Sounds familiar?
We are all slaves to our desires! Not one person i have met in my life who is content with what they have. Its always as if something is missing in our life and the purpose is not to let go of our desires but to create more and have more. This insatiable desire to live life to the fullest has somehow now merged with the insatiable desire to own what money can buy. I love the communication for master card ; some things money can't buy, for everything else there is master card.
In todays world everything needs to be grand, never done before, an experience to remember. I hear this brief every single day from my clients. I am intrigued by the concept of never done before, probably someday we will launch a product on Moon or Mars if this trend continues.
This is the story which is repeated even at my work place when we sit to conceptualise. Our starting communication is usually lets create a unique event, never done before, an experience which people will remember and then we start ideating. Its a full circle;what we hear is what we start imbibing too. We are too scared that our competition will come up with an idea which will be unique therefore we instead of understanding the brand communication and ideating, start first with a unique concept and fit the brand communication in our idea.
I remember in 2008, when i was asked about my Facebook account and i had given a blank look. The expression on other side was of disbelief!! I was not cool enough or i was technology challenged human being for not knowing about Facebook. Similar expression was again given to me for Skype call. Well to be honest for me internet was at that time to send mails and find information on companies and technology used in events on google. Beyond that i had no time to surf the net.
I see people following like herds to anything that is trending. We need to be trending otherwise we are outdated. My need and desire to be accepted is so high that i am willing to sub-consciously let go of my dreams, freedom and happiness and trade off for the herd mentality.
There was a time one would meet people at party and we would share mobile numbers. Now one just says i am on Facebook or twitter and this is my handle. Wow life has become so simple. Why would i add strangers on my Facebook? I fail to understand this but now even i do the same. Some where i have joined the race to be accepted as cool and intranet person.
I am fascinated how our mindset plays an important role to define our lifestyle. What seems impossible today, becomes possible tomorrow by a simple mind shift and transformation in our thinking.
Try the mindfulness meditation also known as death meditation in morning. Close your eyes and imagine today being the last day of your life. What is it you will do today to make your legacy? For few days our desires will play, we will create a bucket list of places you haven't seen, things you haven't done etc etc... then one day the answer will come to you.
The problem with winning the Rat Race is you're still a Rat.
We are all slaves to our desires! Not one person i have met in my life who is content with what they have. Its always as if something is missing in our life and the purpose is not to let go of our desires but to create more and have more. This insatiable desire to live life to the fullest has somehow now merged with the insatiable desire to own what money can buy. I love the communication for master card ; some things money can't buy, for everything else there is master card.
In todays world everything needs to be grand, never done before, an experience to remember. I hear this brief every single day from my clients. I am intrigued by the concept of never done before, probably someday we will launch a product on Moon or Mars if this trend continues.
This is the story which is repeated even at my work place when we sit to conceptualise. Our starting communication is usually lets create a unique event, never done before, an experience which people will remember and then we start ideating. Its a full circle;what we hear is what we start imbibing too. We are too scared that our competition will come up with an idea which will be unique therefore we instead of understanding the brand communication and ideating, start first with a unique concept and fit the brand communication in our idea.
I remember in 2008, when i was asked about my Facebook account and i had given a blank look. The expression on other side was of disbelief!! I was not cool enough or i was technology challenged human being for not knowing about Facebook. Similar expression was again given to me for Skype call. Well to be honest for me internet was at that time to send mails and find information on companies and technology used in events on google. Beyond that i had no time to surf the net.
I see people following like herds to anything that is trending. We need to be trending otherwise we are outdated. My need and desire to be accepted is so high that i am willing to sub-consciously let go of my dreams, freedom and happiness and trade off for the herd mentality.
There was a time one would meet people at party and we would share mobile numbers. Now one just says i am on Facebook or twitter and this is my handle. Wow life has become so simple. Why would i add strangers on my Facebook? I fail to understand this but now even i do the same. Some where i have joined the race to be accepted as cool and intranet person.
I am fascinated how our mindset plays an important role to define our lifestyle. What seems impossible today, becomes possible tomorrow by a simple mind shift and transformation in our thinking.
Try the mindfulness meditation also known as death meditation in morning. Close your eyes and imagine today being the last day of your life. What is it you will do today to make your legacy? For few days our desires will play, we will create a bucket list of places you haven't seen, things you haven't done etc etc... then one day the answer will come to you.
The problem with winning the Rat Race is you're still a Rat.
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